Value Based Marketing Concept Marketing Essay

Worth Based Marketing Concept Marketing Essay Exploration in Motion Limited, situated in Waterloo, Ontario, Canada was established in 1984. It is probably the biggest organization in Mobile Communications around the world. It surprised the world by propelling its driving item Blackberry cell phone in 1999. The current item incorporates Blackberry Play book Tablet, Blackberry cell phone, programming for Businesses and other related extras. It has got its personality in North America, Asia-pacific, South America and Europe. The Company is driven by President and CEO, Thorsten Heins. Blunt Boulben was named Chief Marketing Officer viable June2012. Officials and sales reps from around the globe gloats about the ownership and utility of Blackberry. It upgrades their capacity to get to key corporate data and interface with their partners continuously. The subsequent effectiveness has brought about deals understandings being shut quicker and key choices being imparted to Top Honchos. The BlackBerry advanced cell has become the one gadget that numerous specialists discover hard to work without.(Mcgraw-hill.com) The BlackBerry arrangement is currently accessible on more than 300 systems in more than 120 nations. As of late, on 5 June 2012, its stock fell beneath $10 just because since 2003. Organization is losing grounds to Apple Inc.s iPhone and telephones that run Google Inc.s Android programming like Samsungs. Income for the second quarter monetary is $2.9 billion which is down 31% from $ 4.2 billion in a similar quarter of financial 2012. Organization overal deficit for the quarter was $ 235 million (www.press.rim.com/newsroom, 2012) In the wake of contemplating the contextual analyses and utilizing the Marketing blend technique and Value based showcasing models I have investigated that clients need an incentive at the cost they pay for. Edge can make an incentive through brisk development, statistical surveying, showcase patterns and real factors. It additionally needs to change with changing needs of the individuals. Blackberry was at one time the pioneer in portable industry, it has lost its offers in the current market because of moderate selection with changes popular of buyers. I have additionally contemplated the qualities, shortcoming, dangers and openings that blackberry have in the current circumstance. I have investigated that Blackberry can possibly manage the market again anyway the organization ought to contribute on new innovation as per the necessities and change sought after in the portable business 1.0 Value based Marketing idea Organizations by and large spotlight on augmenting the benefits than on expanding client esteem. The late Peter Doyle, in his book esteem based advertising, charges that benefit augmentation prompts transient arranging and under-interest in showcasing, advancing an attention on Sales, piece of the overall industry and current benefits. (Doyle, 2000) This idea disintegrates the seriousness over the long haul as it takes out the open doors in the new markets. Organizations overlook the way that the genuine venture of an organization depends on brand the board, client relationship, Partner relationship and information about the market. Clients purchase esteem instead of items and administrations. It is a Value bundle of cost of the item and the advantages that are huge to the end clients. Clients scarcely discover genuine worth, when they discover they barely ever leave until a superior worth dominates. (J Nicholas De Bonis, 2012) Organizations ought to find clients traits and advantages the clients search for in an item and make a showcasing system to convey an incentive to them. The means include statistical surveying and how clients see various brands accessible in the market. The outline beneath portrays how cost based evaluating is not the same as Value based estimating. In esteem based methodology esteem starts things out and in cost put together methodology organizations focus with respect to benefit expansion. (Evaluating and cost stratergy, n.d)http://t3.gstatic.com/images?q=tbn:ANd9GcSMggVwiSafznfxuwsbt3bnGX_6m75FlJJ993t1Gi9ezRLXeRaH7g How organizations make esteems: Client Relationship Management: Companies keep up the database base of the clients, gather data on the inclinations and likings of the clients, Use data to focus on the potential/target clients through items administrations and advancements that increases the value of the most significant part of client prerequisites. Target Segments: Value driven organizations center at least one buyer sections, guarantee extra an incentive on the item and decrease cost through incredibly productive activities. Holding the current faithful clients by including esteem includes that can be useful to the objective clients. http://image.slidesharecdn.com/valuebasedmarketing-120228185920-phpapp02/95/slide-8-728.jpg?1330477417 Organizations can concentrate on key regions: Concentrating on the client Concentrating on advertise patterns real factors Articulate new market openings Accentuating on consumer loyalty Making single firm procedure CMO of Research Motion likewise discusses which clients they mean to serve and why they are going to serve them superior to the contenders. By increasing the value of the item, RIM could have the best returned http://www.youtube.com/watch?v=SAJp_tL7ggE (Boulmen, 2012) 1.2 Marketing Mix Strategy http://business-fundas.com/wp-content/transfers/2011/02/Strategies-for-Marketing.jpg (The 4 Ps of promoting, n.d) The term promoting blend was begat by Neil Borden. Each Marketer ought to know about this hypothesis. It is a piece of the division procedure where every one of the 4 Ps, Product, Price, Place, Promotion assume their job. This model aides in situating dependent on the components that are most appropriate for showcasing. The above chart likewise discusses the important inquiries that the organization can consider and dependent on the most appropriate answers the procedures can be made. By responding to the above inquiries, RIM can make an incentive for its items to adequately contend in the market. 2.0 Driving powers of progress in the portable Industry and changed scene The best development ever is of a cell phone. Versatile has made universes most inventive organizations. The large scale patterns encompassing the business are: Constant Demand: There is by all accounts an endless interest of cell phone. There has been request of cell phones, cell phones tablets all through the world. Individuals endeavor hard to win a decent telephone. The market has been influenced with the broad interest of cell phones. Client Centric Mobile Applications: Every organization is battling hard on advancement to contend on items and highlights that the clients expects or over anticipates from cell phone. Market Disruption: There is a dangerous rivalry occurring in the versatile market. There are mergers, acquisitions, war among advances, Facebook wanting to make its own telephone, Google intending to purchase Motorola. Absence of advancement issue for Nokia Blackberry has made destruction in the Mobile Industry. In view of the patterns that we investigated, we can say that Mobile industry will remain the most rewarding industry in the years ahead and will prompt further advancements in innovation and plans. 3.0 Understanding Customer Behavior and up and coming Challenges Clients take a gander at amplifying esteems. High client esteem conveyance is the way to client reliability. 3.1 Drivers of Customer Equity Worth Equity: It is a blend of powerful of value, cost and accommodation. It is compelling where organizations have separated items. Brand Equity: Its a heap of observation, disposition and mindfulness. Viable when items are less separated. Relationship Equity: It is for organizations depending on client reliability projects and uncommon and looking after connections. 3.2 Factors influencing Customers conduct Individual Factors: Includes Age, Gender, values, character, way of life, occupation, and so forth. Blackberry is focused for a different class of individuals that needs brisk messaging, trusts in completing things, courier, and Internet access with media player. It is an incredible method to associate individuals, spot and assets access through Mobile. Social Factors: It includes the social contrasts of people dependent on the way of life and foundation an Individual originates from. Topographical area, Nationality, Religion is a section that influences the clients decision and convictions. Social Class: It is sectioned dependent on the salary earned by an individual gathering of individuals. It influences the clients conduct in a manner where few out of every odd individual can purchase a particular item in light of constrained wellspring of salary. 4.0 SWOT Analysis Qualities Brand: Brand is universally perceived and set up. Items advantageous for shopper and business experts also. The most depended upon telephone for business messages Potential to build up a scope of items dependent on explicit structures and developments throughout the years Protected rights for the thumbwheel and QWERTY console found on the gadget. Its items have granted for interesting highlights and items. It despite everything has an immense database of faithful clients who would prefer not to part from their telephones. Shortcomings Delayed absence of advancement Steady obsession with a stage which is losing request for the two clients and designers Blackberry telephones are costly and chic item that is gets exorbitant for associations that need to offer email across huge associations. Constrained capacity limit contrasted with different telephones. Openings: Non Exposure of its product offering RD ability is getting progressively low. Acquisitions: Smaller firms with low assets to contribute on innovation can be a decent purchase out alternative. Market Intelligence uncovers a monstrous open door for advanced mobile phones comparative innovation that can be sent out. Fares are required to can arrive at billions by 2013 end. The new BlackBerry Tablet OS (found on the Play Book) resembles a powerful stage over the long haul, and it is based on QNX OS that is attempted and-tried. Dangers: Forceful rivalry on developing new delicate products in the worldwide cell phone showcase In 2007 Symbians working framework intended for cell phones held an expected 65% overall portion of the c

Common Essay Topics List

Common Essay Topics ListIt is important to understand that writing a good essay is not just about the writing skill, but also the essay topic. When it comes to essay topics, you are given wide scope to choose the best essay topics, and it is essential to select the topic wisely. The best way to do this is to follow some common essay topics which can help you outline your ideas. Most of the topics can be found online, and some people have made this as an opportunity to practice their writing skills.Most of the essays that are found online are variations of the theme or subject of the essay topics list. As stated, the essay topics list is a list of topics that are popular and therefore the topic may vary from one type of essay to another. One of the most popular essay topics are political topics. One may also find essay topics on technical issues related to everyday life such as shopping, health, family, parenting and so on.This is also true in college essays. There are many common top ics that one may use for a college essay. One of the most used topics are the social science topics. Another popular topic is the literature topic, as long as you know the basic idea behind the topic. Some topics may include geography, physics, anthropology, and others.One should keep in mind that essay topics should be written in such a way that they would be easy to understand and have practical information to provide to the reader. A good tip when writing a common essay topic is to write down the topic that would be easy to read. Once you have determined this, write the topic in such a way that it could be understood by the reader.The best way to search for possible essay topics is to go through some popular online essays and see what topics they have. You can also get a sample essay topics list from different sources. It is important to be organized while writing a common essay topic, and one thing you can do is to use a brainstorming technique, which could help you come up with the best topic.Using some common essay topics is not only helpful, but it could also help you in writing your essay as well. You can also read some works in which the topics used have been tried out and could be found useful for other readers as well. One of the examples that could be found here is the life, which provides many examples in the topic area. You may also find great links about the topics of the common essays on this website.It is important to remember that when writing a certain essay topic, one should stick to the theme, and it should be written in such a way that the essay would be easy to read. This is true even if you find several topics that you could use to write the essay. Once you understand the theme and style, you will be able to use it in writing your essay.One of the most important things in writing a good essay is to remember that essay topics should be written in such a way that it would be easy to read. With this in mind, you can find a topic and implem ent it into your own essay. The best way to do this is to follow the essays themes and be organized, and your topic will not be boring at all.

Social Development free essay sample

Social Development Social alliance gives off an impression of being a focal human need. Taking a formative point of view, we examine whether and how the longing to have a place (approach inspiration) and the dread of being dismissed (evasion inspiration) may be of focal significance for getting achievement or disappointment in transitional stages, particularly in the change from immaturity into adulthood. Subjective, passionate, and conduct results of social thought processes (approach, evasion, and their co-event) are reviewed.We contend that the two propensities should be considered for understanding connection inspiration and conduct and its centrality forever fulfillment and prosperity. A prevalent social methodology inspiration has positive ramifications for perception, conduct, feeling, and prosperity, while the contrary example holds for a transcendent shirking inspiration. We will compose a custom article test on Social Development or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Co-event of both is described by conflicted perceptions and feelings, and precarious conduct. Taking a formative point of view, in any case, and thinking about social advancement in the change to adulthood, co-event may be more useful than a transcendent shirking inspiration. I picked this article because on the grounds that it expressed a great deal about social turn of events and how significant it is in each human life. Social improvement is a superior term that depicts moves that are made to fabricate positive results and forestall negative social results that can antagonistically influence a community.This article clarifies how taking the craving to have a place and the dread of being dismissed may be significant when understanding the need to succeed or flop in transitional stages, the most significant change being from puberty to adulthood. Youthfulness would be best characterized as the existence stage among adolescence and adulthood. Socially a juvenile has goes through years speaking with guardians, companions, and educators. In the long run the social advancement d evelops and accepts an alternate transform as they get into connections and become personal. I likewise picked this article since it clarifies the results of social thought processes which are intellectual, enthusiastic, and conduct. It clarifies the significance and how those three thought processes are critical forever fulfillment and prosperity. On the off chance that I needed to compose an exploration paper on this point I would not utilize this particular article in my paper. Reason being is on the grounds that I dont feel as if it comprised of enough data. With regards to the issues with social improvement in adulthood this article gave some data, yet insufficient to where it really lets the peruser genuinely see how the issues can influence human development.I would need the peruser to have the option to recognize what dominant part of the issues are rather than simply discussing social turn of events and how significant it might be in someones live. There are numerous issues that have a Loy to do with social turn of events. On the off chance that somebody isnt mindful of those issues, at that point it can influence them such that won't advantage them later on. We as people need to know the great and awful advantages of social turn of events and I dont think this article clarified it enough for anybody to understand that the great and terrible advantages are.

Global Climate Change - Free Essay Example

Our Earth’s average temperature has gone up by 0.9 ºC since the 19th century (Callery, 2018). That may not seem like a big enough difference to cause that much trouble but it’s effects are noticeable and undeniable. From higher temperatures to higher water levels the effects of global warming and how rapid it’s changing earth and our lives. Global warming can be defined as â€Å"the upward temperature trend across the entire Earth,† (Callery, 2016) according to NASA’s Earth Science Communications Team Website that deals with â€Å"Global Climate Change.† Global warming is caused by the increase in greenhouse gases, most specifically carbon dioxide, that have been, released into the atmosphere. When the sun’s energy comes down to Earth, it is reflected upward as heat. Some of that heat makes it out back to space but because of the growing amount of greenhouse gases, some of the heat is then trapped and therefore causes the earth to become hotter. These conditions have had a major impact on Earth. There is a correlation between the rising temperatures and the rising of the sea levels. Glaciers have been adding more water to the nearby bodies of water which in turn causes the sea levels to rise (Salvador, 2013). Also, when water is heated it expands. Sea levels have increased by 8 inches since the 1800’s with the Gulf of Mexico and the East Coast gaining 8 inches just in the past 50 years (Salvador, 2013). If the conditions were to continue this way, we would be up to 16 extra inches of sea level in another 50 years but more than likely with the rise of trends it could possible be more than that. It’s estimated that 40% of the U.S. population is located mainly in high population-density areas in the coast and 8 out the 10 largest cities in the world are on or near a coast(Niepold, 2017). Another impact is how it affects our weather events. Some people don’t necessarily believe that global warming is anything more than a government hoax. One recent chain of events that have caused those non-believers and skeptics to fuel their theory is that fact that areas, like parts of Texas, including Kingsville, received a surprise snowfall back in December of 2017. The question that can come to mind is, â€Å"If the Earth is getting hotter, then why are areas that are usually hotter getting colder weather?† The thing is that another effect of global warming is extreme weather events. Since the temperatures are rising, water evaporates quicker which then in turn causes more frequent and heavier rains and snowfall. One statistic states that â€Å"the amount of rain or snow falling in the heaviest one percent of storms has risen nearly 20 percent on average in the United States,† (Wisland, 2011). With more rain, we can also expect to experience more flooding as well. The chances of reversing the effects of global warming are slim to none but there are some changes we can make to help make sure that it doesn’t continue to rise in the manner that it currently is. The first step is to work on reducing the release of greenhouse gases. Since the times of the Industrial Revolution, more CO2 has been emitted as a result of the burning of fossil fuels to help run machinery. With regulatory laws and policies, we could help reduce that amount. Another way is to try and reduce the amount of CO2 in the atmosphere by reducing deforestation and planting more trees and plants (Knell, 2017) since carbon dioxide is a key factor in the photosynthesis process. More plants means less carbon dioxide and an increase in their by-product, oxygen.

Slavery During The Ancient Era - 1528 Words

Marris Clark History 201 – Section 17 Slavery in the Ancient Era Slavery has been a custom for almost as long as humans have dominated the land on Earth. Even since before history was documented, slavery has been assumed to exist. Slavery, in our current culture, is widely frowned upon and seen as morally wrong, but that has not always been the case. In ancient times, slavery served an array of purposes that helped benefit their way of life. Aside from the fact that humans were enslaving other humans whom were just as equal as themselves, slavery proved to be an efficient system in the ancient era because it helped develop social classes, stimulate the economy, and was a key source of labor around the farm and community. When slavery†¦show more content†¦In the ancient days, this was something very important. Being strong and rich might have showed that you had power, that you could defend what was yours, and make room to attain more of what you wanted. Being weak and poor, might have displayed poor work ethic to those around because you could not provide. Determining who was upper and lower class, even though long ago, had to start from somewhere. A time when certain individuals or groups had something new and unique that was something that others strived to attain, or considered holy. When something is treasured or is wanted by others, that gives the holder of this possession, whether it be beauty, luxuries, or new things never seen before, the power. Individuals did not always come to power just because they possessed something that everyone wanted, some were not born into high class, royalty, or power, some took it by force. Therefore separating the weak from the strong, and the strongest rising to power. When people began overpowering other individuals, because that is just a humanistic nature, that is when the determination of classes came about, and people were classified as slaves, because they did not fit into society anywhere else. Slavery helped determine social classes because it was considered the lowest of the low, and people definitely treated slaves as so. They served an array of purposes, and were helpful in many different areas in the community in which they were located. It all

`` Fun Home, By Alison Bechdel - 1163 Words

Part graphic memoir and part psychoanalytical study, Alison Bechdel’s, Fun Home, is a charming story about a girl’s search for identity within an unconventional family. The novel style autobiography frames Alison’s childhood and adolescence as she struggles with themes of sexual confusion, gender identity, and convoluted family dynamics. These ideas are explored through the examination of Alison’s relationship with her father, and their shared passion for literature. Early on in her childhood, Alison came to the realization that her family was different. As individuals, and as a unit, they were just plain weird. Unlike most young girls, Alison lacked a strong bond with her parents, most notably her father, Bruce. Because they both display introverted personalities and had divergent gender identities, Alison and her father never devised a solid relationship. Bruce is described as possessing generally feminine qualities having passion for fine art and sophisticated interior design; whereas Alison claims to have become â€Å"a connoisseur of masculinity at a young age† (95). Neither of them fit their stereotypical role within the family; Bruce didn’t act like a macho-man dad, and Alison wasn’t playing dress up with all the other little girls. Though their personas seem compatible, the stark difference in their gender affiliations was a source of great tension between Alison and her father. Not only does Alison approach herself a nd her father as â€Å"inversions† of each other, but sheShow MoreRelatedFun Home By Alison Bechdel954 Words   |  4 PagesIn her graphic memoir Fun Home, Alison Bechdel records her unusual relationship with her late father Bruce Bechdel and reveals her family secrets. Through Chapter Three she speculates about the reason of her father’s death after first knowing the catastrophe. By applying the allusion between writer Francis Scott Key Fitzgerald, Fitzgerald’s famous character Jay Gatsby, and her father, Bechdel effectively presents the tragic nature of her father that he lives in the fictional world created by himselfRead MoreFun Home By Alison Bechdel1392 Words   |  6 PagesIn Alison Bechdel s Fun Home, there is a focus on a sculpted perception of gender roles produced by society and a great emphasis on how Bruce and Alison challenge these strict gender specific characteristics. Through Bruce’s femininity and Alison’s masculinity along with their homosexuality, they are able to go against the norms and the collection of rules set by society. It is also through their struggle with gender roles that one is able to understand their sexual orientation. Although Bruce andRead MoreFun Home By Alison Bechdel1551 Words   |  7 PagesIn the novel, Fun Home, Alison Bechdel explores the Franciscan value of respecting the unique dignity of each person. Throughout the book, Bechdel’s father often challenges this value in his behavior with Alison. From a child development standpoint, these actions complicate the development of Bechdel’s identity. Fun Home follows Alison Bechdel’s childhood, showing both a prominent father-daughter relationship and Bechdel’s developing identity. Following the potential suicide of her father, the authorRead More`` Fun Home `` By Alison Bechdel847 Words   |  4 PagesAlison Bechdel’s comic book â€Å"Fun Home† is narrated by none other than herself who builds the narrative around her family and her life growing up. Then, years later, her father dies in a car accident, and despite not knowing if it was really an accident or a suicide, she occupies herself with finding a justification for his death. Now imprisoned with the task she put herself to, the narrator blames her father s shame and lack of happiness due to him being a homosexual, which she also discovered herselfRead MoreFun Home By Alison Bechdel1518 Words   |  7 PagesAlison Bechdel’s memoir, Fun Home, is a compelling narrative in which Bechdel takes the reader through her life and gives insight i nto her relationship and the complex lifestyle her closeted homosexual father, Bruce Bechdel. However, her serious topic is told through the narrative of comics, images that literally put the readers into the moments of her life with her. Even though, the graphic images provide visual insight, Bechdel makes a conscious decision to include a multitude of literary allusionsRead MoreThe, Fun Home, By Alison Bechdel Essay2271 Words   |  10 Pagesof autobiography in Alison Bechdel’s Fun Home. Fun Home is a retelling of Alison Bechdel’s life through the lens of her relationship with her father. However, because of what she considers to have been his suicide, Alison is left with an incomplete picture of who he was in life. By calling Fun Home an autobiography, Bechdel enters an autobiographical pact with the reader that ensures that what Bechdel is telling us is the truth. However, elements out of her control leave Bechdel unable to provide certainRead MoreFun Home By Alison Bechdel920 Words   |  4 PagesIn Alison Bechdel’s first graphic memoir Fun Home, the main focus of the story is Alison’s father Bruce, and her writing wrestles with how both of them came to terms with their sexuality and how they have influenced one another throughout this process. Bechdel does not get to have as many discussions with her father as she would like, however, because Bruce dies shortly after Alison writes home to tell her parents that she’s a lesbian. Aliso n frequently speculates if her father committed suicideRead MoreFilm Fun Home By Alison Bechdel1410 Words   |  6 Pages Alison Bechdel’s comic book Fun Home clearly portrays the importance of gender roles in the society. She mentions in her book incidents which illustrate as to how gender plays a major role in forming a person’s identity. Throughout the book, Bechdel suggests how the society has divided people into different genders on the basis of appearance, duties and behavioural expectations. The society as a whole needs to re-asses these gender roles so that people don’t end up ruining their life thinking aboutRead MoreFun Home by Alison Bechdel Essay1386 Words   |  6 PagesFun Home Picking up the book Fun Home, one would imagine that the novel would embellish some sort of comical life story of a misunderstood teenager. Although the short comic-book structured novel does have its sarcastic humor, Alison Bechdel explains her firsthand account of growing up with the difficulty of living of finding her true identity. Alison was a teenager in college when she discovered that she was a lesbian, however, the shock came when she also discovered her father was homosexual.Read MoreAnalysis Of Fun Home By Alison Bechdel992 Words   |  4 PagesAnalytical Essay on â€Å"Fun Home† By: Alison Bechdel Even though a lot of thing events that happened to Bechdel was sad, dark, or scary she manages to use a very witty tone throughout the story reflecting on her personality. She believes dark events are not central to one’s life. She uses this tone as oppose to an angry tone because she never realized her family was any different until she was compared it to others. This strongly classifies Bechdel in the optimistic category of personalities. The

Biopsychosocial Approach free essay sample

The Biopsychosocial approach integrates biological, psychological, and social-cultural factors. The levels of analysis differ but compliment one another at the same time. Alone these levels of analysis won’t show the whole picture. But together they offer a more complete understanding. For example, alcoholism can be explained using each of the three levels of analysis but you can’t get the full understanding using them alone. The biological level of analysis suggests that genetic factors influence the ways a human responds to and metabolizes alcohol. Using biological factors alone interprets to, if you have a low tolerance for alcohol, alcoholism is inevitable. This approach suggests that a person is born to be an alcoholic because of the way their body handles alcohol. The psychological level of analysis suggests that mental disorders contribute to alcoholism. Some people with mental disorders such as rage, anxiety, depression, mania, paranoid delusions, and phobias appear to use alcohol as a self medication. We will write a custom essay sample on Biopsychosocial Approach or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Rebelliousness and adjustment problems are signs in children of future alcoholism. Using just psychological factors suggests that people who suffer from mental disorders are likely to become alcohol dependant. The social-cultural level of approach suggests that the availability, cost of alcohol, alcohol use of peers, and the culture of a dominant society are contributors to alcoholism. Studies suggest that family related factors such as parental separation, parental abuse and neglect, low cohesion, and alcohol problems among family members are also factors that contributes to alcoholism. The approaches do not fully explain the reasons for alcoholism. The biological approach alone leads someone to believe that alcoholism is not a choice. Someone is born with alcoholism because of their genetics. The psychological approach alone leads someone to believe that mental problems cause alcoholism. A child who is rebellious, a loner, and has adjustment issues shows signs of pre-alcoholism. If someone has a mental disorder or weak minded they are more likely to turn to alcohol. The social-cultural approach suggests that alcoholism is depends on the availability of alcohol, price of alcohol, and the way someone is raised. A state with lower alcohol prices tends to have more alcoholism cases than a state with higher alcohol prices. A child that grows up with parents that abuse alcohol, abuse and neglect them, and have divorced parents is more likely to become an alcoholic than a child who didn’t have to grow up in similar situations. The Biopsychosocial approach integrates several levels of analysis to offer a better understanding of alcoholism. This approach suggests that factors of alcoholism are biological, psychological, and social-cultural. Integrating all three approaches makes it easier to identify a person in risk of alcoholism. It also helps to identify an alcoholic and the effects of alcoholism. The way a person handles alcohol and its withdrawal symptoms goes hand in hand with their mental state. For example, if a person is depressed it may be harder for them to handle withdrawal symptoms, thus making it harder to stop abusing alcohol. A persons mental state goes hand in hand with the way a person has grown up and the area where they live. If a child has been abused they can become depressed and turn to alcohol because it is easily available or it is something they grew up seeing often. It is difficult to understand alcoholism if all three approaches aren’t integrated. A persons genetics alone shouldn’t make them an alcoholic. Just as a persons mental state or the way they grew up shouldn’t make them an alcoholic. Without factors from all three categories there would not be a clear understanding of alcoholism.